Transmedia storytelling uses multiple media and formats to build the story that reaches the consumer. It involves the use of different platforms such as books, games, videos and social networks as support for the same transmedia story and, given their hybrid nature, it also offers a high degree of interactivity to users. The enormous potential of this type of narrative invite to innovate, to develop new digital technologies and applications, and to create new content and business models. This session will provide an overview of the transmedia storytelling through selected examples, with special focus in the field of digital publishing.
- Cyril Labordrie (Cap Digital – EDRLab – Readium)
- Santi Fort (Eurecat – Eurotransmedia project)
- Madelón Lánchez (LBK Immersive Audio Productions)
- Óscar Chabrera (Vilynx)
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