Today’s families live in a media-rich world with a wide range of content available at the touch of a button. Books compete side by side with next-generation mobile-enabled devices, games, streaming media and apps for the attention of children, and the most successful content is integrated across multiple platforms. In order to understand and take advantage of the opportunities that exist in this new landscape, publishers and other content creators need to look for broader market insight.
The Nielsen Children’s Book Summit will present a comprehensive review of the children’s book landscape, as well as proprietary research on media and entertainment from across Nielsen’s measurement solutions. We will examine how those media influence the evolving children’s book market, and how companies can take advantage of this knowledge to build their businesses. This data has never been seen before in one place.