CeBIT 2015 will center around the rapidly growing influence of IT across all areas of business and society and, associated with this, the role of IT as a key driver of innovation. “In partnership with us, the organizers of CeBIT, the IT industry has chosen ‘d!conomy’ as the lead theme for the 2015 showcase,” Oliver Frese, a member of the Managing Board of Deutsche Messe AG, announced in Hannover. “Digitization is everywhere and is shaping ever more dimensions of working and social life. IT is transforming existing business models while at the same time giving rise to completely new ones. Information technology now has the ability to rapidly disrupt entire industries. d!conomy encapsulates this development perfectly.”
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