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Story-telling and story-selling @ Bologna Children’s Book Fair 2014

March 26, 2014 @ 10:30 am


As the borders between playing, reading and learning are narrowing and new forms of storytelling get in the hands of new generations, children behavior towards digital technologies keeps evolving, affecting products, strategies and workflows. But how? What’s the relationship between children and digital reading? Which are the trends in terms of discovery, pricing, and activities in children publishing? How do the publishing and ICT world collaborate in order to offer the most engaging, interactive and fulfilling experience possible?

On March 26, TISP, in association with Associazione Italiana Editori and Bologna Children’s Book Fair and in collaboration with Editech, features the MasterClass ‘Story-telling and story-selling. Digital kids between transmedia experiences and market trends’.

The workshop presents the results of #NatiDigitali, a survey regarding the relationship between children and digital reading in Italy, promoted by AIB (Associazione Italiana Biblioteche), AIE (Associazione Italiana Editori), Filastrocche.it e Mamamò.it, in collaboration with Fattore Mamma. Nielsen Book presented the most updated trends in children books and e-books with a particulare reference to the European market.

The seminar furthermore features case studies where publishing houses and ICT companies will discuss issues and strengths of their partnership, competences involved and innovative products highlighting the results achieved through their collaboration.


  • Ann Betts, Managing Director Client Services, Nielsen Book International
  • Roberta Franceschetti, Co-founder Mamamò
  • Mike Gaunt, CEO Go Mad Kids
  • Bobby Thandi, VP Digital Strategy Dubit
  • Irene Angelopulos, Co-founder Mubo
  • Giulio Caperdoni, COO Vidiemme
  • Harish Agrawal, Director Product Management Magic Box
  • Arianna Bonazzi, Editor Timbuktu



Bologna Children’s Book Fair
Piazza Costituzione 6
Bologna, Bologna 40128 Italy
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