Mobile consumers are the consumers of the future. Instant access to snippets of information, mobile-ready content, and well-designed apps are standard for today’s public, and the challenge for publishers is to not just adapt their content for a smaller screen, but to attract readers’ attention in the first place. In staking a claim in the mobile market, publishers must offer the same gold-standard content as before while reaching the design and functionality levels offered by other apps. Readers are mobile consumers, and do not differentiate between entertainment or learning or reading when browsing via mobile.
Successful tech companies have cornered the mobile app market, knowing that the key lies in creating something unique for the platform, rather than adapting existing formats. In this seminar, we’ll hear from three leaders in the field, who have successfully combined publishing knowledge with tech innovation to attract, excite, and keep consumers.
– George Walkley, Head of Digital Hachette UK
– David Jackson, CEO Storyjacker